Thursday, September 22, 2011

Cryptology affecting your subconscious

 I wonder if there are hidden messages in advertisements or billboards.  I believe that someone could have a message underlying in the background of a TV commercial. Can you hide messages like that and try to tap into people's subconscious and entice them into your product?  I think you can.  It might be deceiving but almost all advertisements are so why wouldn't companies pursue this option if it were possible.  This idea has come from a film that I watched a long time ago and I thought it was pretty far fetched but since I am studying cryptology it seems more probable.

5 comments:

  1. I agree! Companies have ways of making you look and think deeper than with they put on a billboard or in a magazine.

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  2. I almost think that the point of advertisements are to almost trick you and make you think deeper so I totally agree with you on this one.

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  3. I completly agree! I feel like many companies would go to these lengths just to sell a product. I have even heard of something that the used to flash pictures quickly so you would subconscious want to purchase it!

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  4. It seems like that would be pretty difficult to do. The message would have to be hidden enough that it is not consciously visible but visible enough that it is detected by the subconscious. In addition to being visible, it would also have to be memorable in some way, if it were to have any effect.

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  5. In response to Ben's comment, it is difficult, but still possible. In my AP psychology class last year, when we were learning about subliminal messages, we learned about an experiment done at a movie theater. I do not recall the name of the people involved in the research, but what happened was that during the previews of the movie, there was a flash image of a coke bottle. The image was so quick that it did not reach the audiences subliminal threshold. This means that the visual stimuli was below the absolute threshold of sensory reception, but it was still perceived in the brain. Hence, while the audience did not actually see the image, their brain still processed it. As a result, throughout the movie, an over whelming majority of the audience got up and purchased a drink. All of the drinks bought were coke products! Whether subliminal messaging is a fact or just a theory remains debated by hard and soft scientists, even today.

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